Where Does Long Beach Video Production Fit?
We often use the terms “Digital Marketing” and “Internet Marketing” interchangeably. On some level, it’s acceptable. After all, some forms of marketing—such as social media, for instance, or website—can be categorized as “digital marketing” (because of the nature of their mediums) and “internet marketing” (because of the nature of their channel). However, there is actually a distinct difference between the two. It is possible for Long Beach video production to be classified as one and not the other. Knowing the difference can actually help you define and refine your marketing strategy, if so inclined.
Digital Marketing, as defined by Reliable Soft, is a supposedly broad term that describes “a set of marketing processes that encapsulates all available digital channels to promote a product or service or build a digital brand.” It lines up quite nicely with Wikipedia’s textbook definition, which defines digital marketing (or data-driven marketing) as an “umbrella term” for “the marketing of products or services using digital technologies.”
Internet Marketing, on the other hand, is a “subset of digital marketing.” Reliable Soft actually names it the “most important component” of digital marketing, as most of the activities of the latter fall within the boundaries of the former. Search Engine Journal simply defines Internet Marketing as the “process of promoting a brand, products or services over the internet.”
So to put it simply, internet marketing is merely a form of digital marketing. From what we can gather based on the definitions, digital marketing is far broader than internet marketing.
Marketing – notice how both definitions for both terminologies include the words “promote.” At the end of the day, digital marketing and internet marketing are still basically processes used to increase the visibility, likability, and awareness of a brand. They both use different channels (arguably) to achieve the same result.
Technologically-Based – both forms of marketing are also heavily dependent on technology as their means to promote. Digital marketing uses channels such as websites, social media platforms, mobile marketing, PPC (pay-per-click) campaigns, Web TV, SMS, and anything else that is rooted in the digital world.Long Beach video production could fall under this category, seeing as video is considered a digital medium.
Internet marketing uses much of the same. Websites, search engines, social media platforms, and emails are just some of major channels of internet marketing.
This isn’t much of a versusarticle as it is a comparison article, seeing as both forms of marketing have very little differences and too many similarities. The only difference they have would probably be Scope. Digital marketing applies to anything digital, whereas internet marketing only applies to things on the internet.
To use solid examples, a social media post counts as both digital and internet marketing content. Social media is a dependent on digital technologies. It is also only made visible and interactive through the internet. A television commercial, on the other hand, can be categorized as digital marketing, dependent on digital technologies.But since its channel of communication is television and not the internet, it cannot be considered a form of internet marketing.
However, if the Long Beach video production company behind it were to create a web-optimized version of the same commercial and upload it to, say, YouTube or Facebook, only then can it be considered a component of internet marketing. Ergo, your big takeaway:internet marketing is always going to be a form of digital marketing, but digital marketing won’t always be a form of internet marketing.