There are tons of websites present over the internet that you can visit. Some of them are general websites that carry data that needs no security whereas some of them are informational websites that carry confidential data that should not be shared or used by anyone while sending. Almost all the businesses send their data from one place to another place with the help of internet. So, it becomes really important to protect that data while it is being sent over the internet. There are many hackers which are always looking for unprotected data that is being travelling from one location to another location. This is why SSL is being used, as it provides security to your data. There is another kind of certificate that is required with HTTPS websites which is EV SSL certificate for protection. Mentioned below are some of the purposes of using this certificate with your website.
Good ranking: Having these certificates for your website is always beneficial as it will boost ranking of the website and will place your website in the higher rankings in terms of security and safety of the data. More and more people, clients, and businesses will be depending upon you.
Confident customers: SSL basically encrypts your data while it is being sent from the sender and is travelling towards the receiver. Most of the data is being stolen in the middle of the transfer. When your data will be encrypted, it will automatically increase customer confidence as they know that their information such as name, address, bank details, credit card details are safe with the company itself.
Improved customer conversion rate: No one would like to do online business with such website which is not SSL certified. A certified website will be secured and most of the online customers will not fear or hesitate to share their details with the website itself. This will surely improve website conversion rate.